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Creation Ground Media: Professional Media Production

Making Your Media Identifiable

With the advent of YouTube and similar online platforms, it’s never been simpler to upload your very own video to the internet. Anyone with a decent Wi-Fi connection can have their voice heard! With just the click of a button, your recorded content will be posted for the whole world to see. Unfortunately, you’re not quite out of the woods yet.

As you may have noticed, the vast majority of contemporary content can be classified as trash. While this sentiment may sound a bit blunt, it’s the truth. When attempting to market your business using these digital platforms, it’s imperative that you present the online viewer with concise and engaging video content.

Getting Your Media Seen

Luckily, certain media production companies have conducted studies to help you succeed in your endeavors. Keep the following statistics in mind, and you should have less trouble producing a video which best gets your point across.

Receiving the Viewers Attention

According to research conducted by the Visible Measures organization, you have a mere 10 seconds to grab the attention of viewers watching your marketing clip. After just 10 tics of the second hand, 20% of your viewers will click away from your content.

Media Statistics:

And it only becomes more difficult after surpassing that 10 second threshold. After 30 seconds, most videos lose a third of their viewers. By the time a full two minutes have transpired, over 60% of viewers will have said goodbye. While these figures may sound quite daunting, view them as a challenge. By creating engaging content from the outset, you’ll greatly increase your chances of gaining the attention of a viewer. Most importantly, you may even be able to retain their focus for a couple of minutes.

Options:

If you’d like to circumvent this process all together, why not make a short video? The Jun Group found that videos which last15 seconds or shorter are shared 37% more often than videos which exceed the 1 minute mark. As lengths get longer, the percentage continues to drop.

If you’re interested in increasing the digital presence of your company, strong video content can certainly do the trick. It’s important, however, to produce worthwhile materials that will help consumers get a feel for your goods or services. By contacting the proper media production company, you’ll drastically increase the odds of creating an engaging video package to grab the attention of the masses.

Video Marketing; Just the Facts

The Future of Video Marketing is Now!

In this day and age, many marketing professionals view the digital realm as a veritable Wild West. While strategists can generally forecast the advantages presented by traditional print and television marketing campaigns, it can be tough to predict the upside of an online video.

With all that being said, studies now suggest that online video marketing should be a major focus for small businesses. After taking a look at some of the following figures, you might start to agree. As advertising analysts have started to enhance their data collection methods, the real advantages of video marketing have become quite clear.

Online Engagement

According to comScore, a resource which measures online engagement, 45.4% of all internet users view at least one digital video per month. While this number may not sound very substantial, it’s important to note that the average web surfer is exposed to 32.2 videos in a month’s time. And the number is growing.

Everyday Media

In broader terms, it’s estimated that over 100 million internet users watch an online video every day. While this particular statistic accounts for ALL digital videos, a healthy chunk of these folks are consumers looking to purchase goods and services. Keep in mind, most people like buying things. Sometimes they just require a nudge in the right direction.

For instance, it’s been found that website visitors are 64% more likely to purchase an item on an online retail shop if they’re presented with pertinent video content. Additionally, comScore reports that digital shoppers who view videos tend to stay on websites 2 minutes longer than those who abstain.

Your Digital Presence Matters, Creation Ground Media Can Help!

It’s tough to dispute the effective nature of digital videos. If you’ve been attempting to bolster your marketing efforts, it may be time you started to take a long looks at your digital presence. Really, there may be no better (or cheaper) method to engage with a target demographic than the production of a strong professional video. Contact Creation Ground Media Today!

Privacy Policy

  • Written by George Cohn
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Creation Ground Media Privacy Policy

Thank you for visiting our web site. This privacy policy tells you how we use personal information collected at this site. Please read this privacy policy before using the site or submitting any personal information. By using the site, you are accepting the practices described in this privacy policy. These practices may be changed, but any changes will be posted and changes will only apply to activities and information on a going forward, not retroactive basis. You are encouraged to review the privacy policy whenever you visit the site to make sure that you understand how any personal information you provide will be used.

Note: the privacy practices set forth in this privacy policy are for this web site only. If you link to other web sites, please review the privacy policies posted at those sites.

Collection of Information

We collect personally identifiable information, like names, postal addresses, email addresses, etc., when voluntarily submitted by our visitors. The information you provide is used to fulfill your specific request. This information is only used to fulfil your specific request, unless you give us permission to use it in another manner, for example to add you to one of our mailing lists.

Cookie/Tracking Technology

The Site may use cookie and tracking technology depending on the features offered. Cookie and tracking technology are useful for gathering information such as browser type and operating system, tracking the number of visitors to the Site, and understanding how visitors use the Site. Cookies can also help customize the Site for visitors. Personal information cannot be collected via cookies and other tracking technology, however, if you previously provided personally identifiable information, cookies may be tied to such information. Aggregate cookie and tracking information may be shared with third parties.

Distribution of Information

We may share information with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when: (1) permitted or required by law; or, (2) trying to protect against or prevent actual or potential fraud or unauthorized transactions; or, (3) investigating fraud which has already taken place. The information is not provided to these companies for marketing purposes.

Commitment to Data Security

Your personally identifiable information is kept secure. Only authorized employees, agents and contractors (who have agreed to keep information secure and confidential) have access to this information. All emails and newsletters from this site allow you to opt out of further mailings.

Privacy Contact Information

If you have any questions, concerns, or comments about our privacy policy you may contact us using the information below:

By e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
By Phone: +650.947.7779

We reserve the right to make changes to this policy. Any changes to this policy will be posted.

I Can Explain Everything

  • Written by George Cohn
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I never intended to be a video producer, it just happened.  It was all a big misunderstanding.

I had a perfectly good career in software development, and was a Senior Software Development Manager at a couple of Silicon Valley high tech companies for 10 years.  But the question always nagged at me: what would it be like to work independently?  Maybe I should become a contractor, a fast gun for hire, a hero to the rescue, surfing startups and established companies alike and learning a broad range of products and technologies.  Or maybe I could develop a product that everyone needs, and collect some of that passive income I'd been hearing about. I still had the technical chops despite all those years in management.

But what kind of software did the world need at the turn of the 21st century?  DVDs were coming on strong, and I absolutely loved watching movies on them, especially after years of VHS tape.  Maybe I should write software to help those big studios author their DVDs.  The DVD spec was intimidating, but a good user interface could present the capabilities elegantly and naturally, and the world would be a better place.  But when I started doing the research I discovered that there were already a handful of companies out there, hard at work solving the problem.  They had at least a year on me, and had small teams of developers where I was only one guy.  Besides, how many companies out there needed to buy that software?  It seemed like a flooded market with a very limited customer base.

By that time I was in love with the idea, and really wanted to be a part of that food chain.  Maybe I should be buying that DVD authoring software, and authoring DVDs for those big studios.  It would be GUI design, a lot like writing software.

 

Our Team

  • Written by George Cohn
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Marilyn Ritter, CEO

Video production was definitely a not a career path anyone could have predicted. A native born Hoosier, Marilyn managed a popular seventies style vegetarian health food restaurant, The Tao, while attending Indiana University for a B.A. in Education. Before starting her official working life at the Indiana State Department of Public Welfare, Marilyn travelled extensively, and studied yoga and mediation. Ultimately she was appointed as Supervisor of Program and Policy Development for the Assistance to Families with Dependent Children, a program with a fiscal Year 1980 budget of $122.5 million.

Continuing to combine service with business, Marilyn moved to the health care industry as a key player in the management team of the Radiology Department of Methodist Hospital Indianapolis, cited by US News and World Report as one of “America’s Best Hospitals.”

After heading to the West Coast in 2000 for a re-start – Marilyn joined forces with George Cohn to found Creation Ground Media.  Their first big project, a corporate documentary, filmed on location in Nepal, won national recognition with a Platinum Best of Show Aurora Award, they were hooked and the impetus to create a viable business became a priority.

Biggest surprise as a business owner:  The challenges of growing the business are equally as fascinating as making corporate video.

 


George Cohn, Executive Producer

After receiving a Masters in Computer Science at Indiana University, George began a career at high tech firms in Silicon Valley, managing software development teams at UB Networks and Divicom Inc. George's artistic appreciation for visual composition and music, combined with his technical and computer skills, led him to a second career in film making and video production. He has not looked back since. When not behind the camera or in the editing suite, George enjoys bicycling, hiking, beekeeping, music, and cooking.

 

EXTENDED TEAM

We draw on our pool of top-flight talent to assemble the ideal team for your specific project.

Our extensive network includes scriptwriters, directors of photography, actors and narrators, art directors, set designers, grip and lighting professionals, sound designers and recordists, 3D artists, compositors, makeup experts, still photographers, matte painters, craft services people, and other specialists.

These accomplished professionals are all trusted colleagues, not mere vendors, and they share our passion for professional excellence--as well as highly personalized client service.