The Future of Video Marketing is Now!

In this day and age, many marketing professionals view the digital realm as a veritable Wild West. While strategists can generally forecast the advantages presented by traditional print and television marketing campaigns, it can be tough to predict the upside of an online video.

With all that being said, studies now suggest that online video marketing should be a major focus for small businesses. After taking a look at some of the following figures, you might start to agree. As advertising analysts have started to enhance their data collection methods, the real advantages of video marketing have become quite clear.

Online Engagement

According to comScore, a resource which measures online engagement, 45.4% of all internet users view at least one digital video per month. While this number may not sound very substantial, it’s important to note that the average web surfer is exposed to 32.2 videos in a month’s time. And the number is growing.

Everyday Media

In broader terms, it’s estimated that over 100 million internet users watch an online video every day. While this particular statistic accounts for ALL digital videos, a healthy chunk of these folks are consumers looking to purchase goods and services. Keep in mind, most people like buying things. Sometimes they just require a nudge in the right direction.

For instance, it’s been found that website visitors are 64% more likely to purchase an item on an online retail shop if they’re presented with pertinent video content. Additionally, comScore reports that digital shoppers who view videos tend to stay on websites 2 minutes longer than those who abstain.

Your Digital Presence Matters, Creation Ground Media Can Help!

It’s tough to dispute the effective nature of digital videos. If you’ve been attempting to bolster your marketing efforts, it may be time you started to take a long looks at your digital presence. Really, there may be no better (or cheaper) method to engage with a target demographic than the production of a strong professional video. Contact Creation Ground Media Today!

Today’s constantly changing business landscape requires your business to stay one step ahead of the game. The best way to do this is to embrace cutting-edge technology and new multimedia platforms to reach customers. Creation Ground Media helps you do this with our custom video production and promotional video services. Tell the world who you are and what you do with high-end professional video from Creation Ground Media, based in San Jose, CA.

The creative team at Creation Ground Media helps your company get the message out by designing promotional videos and fundraising videos. Want to reach new customers and a broader audience? Video production is often the best way to go. Create a video that tells a story about your company – whether it’s about what you do, what you plan to do or testimonials from customers recommending your business. Your promotional video will be professionally made and designed to reach your target audience. Your professional video will allow you to stand out from the crowd. When it comes to media production services, put your trust Creation Ground Media.

Custom Video Production

Creation Ground Media can help your business reach new customers and promote your brand to a larger audience with technology videos like whiteboard video, presentation video and narrated video. These videos are shot with a professional high-definition camera and are typically only a few minutes long.

Whiteboard video includes one member of your business on camera speaking from your own script and sketching out your company’s story on a whiteboard.

Presentation video includes more people representing your company on camera and more graphics. Your representatives will give a brief presentation about what your business offers and how you can help customers.

Narrated video uses several different representatives giving a professional narrated talk, often in different locations. This narration will dive into more analysis and technical matters. Input will often be included from experts outside the company.

Promotional Videos

Creation Ground Media is a great choice for spreading the word about a new product or service. Promotional videos are the best way to explain this new product to a broad audience. These videos will describe the benefits of your new product/service and of your company in general. We create a video that puts your company in the best possible light. Clients will know exactly what they are getting by placing their trust in your hands.

Fundraising Videos

Why send out a pamphlet or letter for fundraising when you can use an engaging and informative video? Fundraising videos are easy to make and get the message across much more clearly than a pamphlet or word of mouth. Using a professional-looking video for fundraising gives your business some credibility and validity. A video is also likely to be seen by more people and can help elicit an emotional reaction from the viewing audience.

For reference, check out our site for some of the promotional videos we have made for Peninsula Symphony, Preston Reed, Issio, The ApniCure® Winx® Sleep Therapy System, the iSmart Alarm and the short story about Red Cross 2011 Good Samaritan Heroes Sergio Jimenez, Justo Magana-Garcia and James Myers, who pulled an unconscious man from a burning car.

The best media production and video production business in the San Jose area is Creation Ground Media

Take your business into the future with a creative video marketing campaign that will help you reach new customers. Use video to let the world know who you are and why they should be listening to you, contact us today!

Have you started to consider marketing strategies for your new business or organization? I mean, REALLY think about the way you’re going to present yourself to the public? While it may sound tempting to print your corporate tag onto a massive banner and attach the thing to the back of an airplane, today’s advanced marketplace calls for more innovative techniques. I’m not saying you shouldn’t buzz the tower every now again; there’s simply a time and a place for this sort of advertising.

If you’re serious about marketing your current endeavor, then it’s imperative that you track down an agency to help you effectively brand your product. Luckily, Creation Ground Media has made it simpler than ever to gather the content necessary to enter the public consciousness. We’ve assembled a collection of professionals and products designed to streamline your marketing efforts and offer the public with a succinct video presentation tied with a bow.

As they say, the proof is in the pudding. While this particular idiom may elicit some unpleasant mental images, the sentiment rings ever true. Since our inception, Creation Ground has helped a wide array separate entities in their pursuit of positive exposure. Whichever sort of message you’re attempting to convey, we’re well equipped for the task at hand.

Not too long ago, our team was commissioned to help the city of Palo Alto raise awareness of their disaster preparedness plans throughout Santa Clara County. This may sound like a tall task, but we conferenced with city representatives and managed to develop content which effectively spread the message. In the end, our video portrayed how engaged citizens and a technology-focused government can come together to develop safe practices in the face of mother natural.

Switching gears, shifting over to the private sector, Creation Ground has also worked with a number of upstart businesses looking to establish a firm market presence. For instance, our team was tasked with helping iSmart Alarm™ to create a strong video presentation for a consumer electronics show. While our current staff members would never be classified as experts in the field of cloud-based home security solutions, we were able to knock one out of the park. Really, it doesn’t matter which sort of message or product you’re attempting to convey; our professionals provide strong media to help you further your cause.

Creation Ground ethos might best be summed up by our guiding principle: We bring a personal and effective approach to every project we work on, which is why our clients love us and why they keep coming back. Our team works by the side of every customer to ensure that they’re satisfied with the video materials we produce. No matter the nature of your business or organization, Creation Ground professionals will assist in the custom video production of content which expertly showcases YOU.

Elements of Professional Video Creation

A simple “point and shoot” is not how professional quality, effective promotional videos are made. Only with the addition of elements of audio, lighting, and shot selection can the best quality video production be ensured. The experience of a video filming service is a must, and these are reasons why:

Advertising with a promotional video or ad is a powerful tool for any marketing strategy; however, there are some temptations that must be avoided when deciding to undertake the project. The strength of recording equipment and picture quality available to any amateur filmmaker or average consumer is becoming increasingly sophisticated. Standard, low budget video editorial software allows manipulation of home videos and basic cutting ability. However, even with the right tools and equipment, there is no substitute for the talents of an experienced professional with the right equipment. Promotional video project managers: avoid the temptation of skirting professional quality!

Besides simply the visuals, so much of film making and custom video creation MUST come from a place of experience and study if it’s to have a chance of being effective. Avoiding a Pro runs the risk of your end product being ignored by the audience, and not being as effective as intended. Audiences see new advertisements and promotional videos on a daily basis, and it takes the average audience only a few seconds to decide whether or not to pay attention to it.

If your promotional or fundraising video does not meet a certain quality level that the average viewer comes to expect, the content within may never be given a chance. The following are some areas where professional quality is not only a benefit, it’s a must.

Audio

The audio quality of a custom made video requires cutting-edge equipment, an ear for sound, and uncompromising attention to detail; none of which are readily available to an amateur filmmaker or average techie. Without the right techniques and skills to shed away “room noise”, ensure a clear recording, and create a solid flow of sound that unifies and supports the visuals; any custom video production will fall flat. Invest in clean crisp audio, a make or break element that will either legitimize or bury your promotional video.

 Consultation

A professional will understand what to do behind-the-scenes in terms of decision making for a custom video production. Experience and expertise is the differing characteristic between an amateur and a professional. Hiring a video filming service means that you will have experience on hand, able to assist with everything from wardrobe and writing, to shot selection and timing. You’re not just paying for JUST a product; you’re paying for experience when hiring a video production business.

 Lighting

Manipulating the qualities of light and space is something that cannot be emulated with even the most expensive cameras. For the most expressive and detailed shots possible, an understanding of professional lighting and what the camera will actually pick up is required. Pointing and shooting will just waste valuable time, as you are at the mercy of natural light which is both uncooperative and a glaring imperfection to the viewer. Light installations and kits cost a considerable investment; an investment which is unnecessary for the occasional need of a promotional video. A video filming service will not only have all of the lighting equipment necessary, they will know how to expertly use it for the best possible custom video production.

Storytelling

Finally, the outside eye of a professional gives an objective voice to tell the story that you want to tell. As a business or organization creating a promotional video, you have a series of messages and points that you would like to get across. Professional custom video creation can take your message and form a story; a sort of flowing argument told through high quality sight and sound for the purpose of not just telling your message, but persuading it. The customer retains all creative control along the way, but storytelling through the film medium is what a professional filmmaker does for a living. Differ to expertise and delegate promotional custom video creation to a video production business.

If you are looking for custom video creation or promotional video filming services in the San Jose, CA area, contact the professionals at Creation Ground Media.